How It Works

What makes Application Leads different from other Mortgage Lead companies?

Think of us as more of a time share than a lead generation company!

We strategically place one of our FHA Home Loans sites on your behalf in the state (or states) of your choosing during the business hours of your choosing. We research, create and manage Google and Bing Ads Campaigns to generate mortgage applications cost effectively. You have exclusive use of the site and the exclusive Mortgage Applications that it generates (both online and incoming phone calls).

You pay only for the completed mortgage applications, not by the hour or time frame!

ADDITIONAL CONSIDERATIONS

Exclusive means you're contacting the consumer immediately. Many companies calling shared leads are on auto dialers making it nearly impossible for you to reach the consumer before them.

Our mortgage applications are generated from websites at the top of the search rankings, and  are proven to close at a higher ratio then leads obtained further down the search results page.

Consumers will be more responsive on the phone since they have NOT been bombarded with phone calls. They have submitted their Mortgage Application and are waiting for that one return call, YOURS!. 

No Contract or Minimum Required = No RISK. We're confident enough in our leads that we don't lock you into anything, period.

• We provide you with weekly emailed reports of detailed account activity including leads received, costs, and your running balance.
  
  BEHIND THE SCENES
  
  We research, create and manage Google & Bing Ads to generate mortgage leads cost effectively.
  
  Headquartered in Wakefield RI, we have employees working around the clock, monitoring a portfolio of mortgage search phrases across the country relative to pay per click cost and click through effectiveness and adjusting each marketing bid accordingly.
  
  While you are speaking with borrowers and closing loans, we are:
  
  Identifying Numerous Traffic-Driving Keywords and Potential Traffic Sources
  Creating Closely Related Keyword Groups
  Converting Keyword Groups into Ad Groups
  Designating Negative Keywords
  Delegate Your Budget with Google AdWords and Bing AdCenter Bidding Strategies.
  Creating Ad Text that Relates to Your Ad Group's Keywords
  Creating Landing Pages that are Relevant to Your Keywords and Ad Text
  Repeating the Process Daily every 8 hours, 7 days a week
  
  The next time you are in Rhode Island, stop by for a tour of our headquarters and a meaningful discussion about how Application Leads Inc. can help you increase your company's online audience reach.